Samsung 837 is all about the visual experience. Whether it’s participating in their interactive art installations, getting lost in a virtual reality headset or taking in a live concert, Samsung wants you to completely immerse yourself in the total technology experience.

The concept store, self-described as the “physical manifestation of the brand”, can be found in the Meatpacking district in New York City. Oversized, architectural glass, placed in the location’s façade, allows pedestrians a glimpse into the experience. Through the 141” x 96” glass units, you can see the Samsung screen and mainstage that spans three stories.

AGNORA fabricated the glass units for this street level façade, at various sizes up to 141”x96”. Using Pilkington low-E glass to optimize thermal insulation, these insulated units offer high solar heat gain, which means that they retain warmth, while also allowing high levels of solar energy to enter. This results in warmer and brighter interiors and reduced heating and lighting costs.

The glass units were also tempered to provide greater resistance to thermal, mechanical stresses, and to achieve specific break patterns for safety glazing applications.

About Samsung 837

Located in the heart of the Meatpacking district in NYC, Samsung 837 combines art, fashion, technology, and sport in unprecedented ways. It’s not a store, but a new kind of place filled with ideas, experiences, and Samsung’s cutting edge devices. Samsung 837 is where anyone can try out virtual reality, take part in interactive art installations, and see a larger-than-life, three-story screen. It’s home to live music performances, exclusive screenings, and radio recordings. The space was designed by WonderWall Inc. and features an amphitheater area, VR tunnel, DJ booth, customer service and experience area, and café.

For a look inside the store, check out The Verge’s article here.