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Plant Magazine Associate Editor, Matt Powell, investigates AGNORA’s focus on employee engagement and the positive impact it’s had on absenteeism & skills shortages.

Plant Magazine looks at AGNORA's culture inside the fabrication plant, Lee Wilson operates AGNORA's 130" x 300" KSR line.

Lee Wilson operating AGNORA’s 130″ x 300″ KSR line.


It’s been almost six years since Richard Wilson and then-business partner Gord Tozer finalized a deal to save a Collingwood, Ont. architectural glass plant that had fallen into receivership. How things have changed since that day in May 2011. Now the plant, formerly known as Barber Glass, is humming along as a major supplier of architectural glass to customers around the world, including major clients such as Apple, Microsoft, Dolce & Gabbana and Burberry. It produces largescale, custom pieces measuring up to 130 inches wide by 300 inches long. Some are nothing short of spectacular. And much of this success is directly attributed to a deliberate strategy to create and sustain a positive and engaged workforce. When Wilson purchased the plant in 2011 and renamed the company AGNORA Architectural Glass North America, it had six employees. Tozer has since sold his shares back to Wilson, but the company has undergone a rapid expansion – now employing 75 people, increasing sales by 50% and adding new equipment and processes, including a digital printer capable of putting a picture on a piece of glass as big as 283 by 130 inches. Its products are used as walls, stairs and other building elements. The glass installed in US airport control towers? AGNORA made those in Collingwood, thanks to a contract with the Federal Aviation Administration. “We’re a manufacturer in Collingwood, which was a dying manufacturing area and I’d like to think we helped bring it back,” says Wilson. “We’re differentiating ourselves by not making a commodity product, something that could be produced in a place like China, but instead delivering a useful and wanted product.”

Plant Magazine looks at AGNORA's culture with employee Operating the Tempering Furnace

AGNORA Employee Curtis Appleton operating the 130″ x 300″ Tempering Furnace

AGNORA’s story is a bright spot for industry in an Ontario town where a strong manufacturing base was eroded through the 1980s and 1990s. Once a shipbuilding hub with automotive, booze and other industry players – there was even a Volvo plant at one point – it’s better known for ski hills, fancy chalets and an annual Elvis Presley festival. Wilson is adding to the shine. He has been identified as one of the glass and glazing industry’s most influential people by US Glass. But he’s also aware that AGNORA’s success wouldn’t be possible without the strength and dedication of its people – the plant workers who shuttle massive pieces of glass around the facility, the administration staff and his executive team. And he has a unique way of operating as a customer service company rather than a commodity business. Wilson sees AGNORA, which exports more than 80% of its production to the US, as a custom builder, so the business model has to be different. “Customer service is the most important thing for any company, no matter the industry,” says Wilson. “Customers will always be there to support you. Anyone can go out and buy the best technology, but if you don’t have the skill set to take care of your customers, you’re not going to be successful.” Doing this requires an acute focus on creating a culture where employees love to work in a great environment. “We’ve invested in state of the art equipment, the best we can buy, but it’s the level of engagement our employees have with their work that makes us so successful,” says Wilson. That approach extends to the company’s hiring practices, which are directed at fit instead of skillset, then training “everyone to do their job.” New hires shadow experienced workers for three months, and the mentor then reports back to management on the new hire’s fit. “Skills are something you can train for. A positive attitude and being a good person aren’t trainable traits,” says Wilson. The practice also empowers workers, giving them a say in who they work with every day. In this culture, there’s a significant reduction in absenteeism because part of the commitment to its employees is a dedication to health and wellness. The company has hired a full-time masseuse for employees feeling any aches and pains. A physician comes by the plant regularly to conduct checkups. There’s a fully-equipped gym for employees who would like to get a sweat going, and there’ a yoga studio for workers needing a good stretch. A wallyball (combines volleyball and handball) gym encourages some playful trash-talk on the plant floor during a regular Friday afternoon game. A personal trainer is available on-site to provide fitness guidance, and cruiser bikes are there for anyone needing to run a lunchtime errand in town, or just to take a quick rip around the plant and get some fresh air. “The emphasis we’re placing on health and wellness reduces problems like absenteeism and workplace injuries. These are all things that traditional manufacturers see as a problem. We don’t have any of these issues because we’re dealing with them at the source; providing our employees to take care of anything right away,” says Wilson. This non-traditional, employee first approach has made AGNORA a bit of a manufacturing anomaly, where in traditional industrial environment, workers come to work, are paid fairly, contribute to a pension or retirement program and then retire.

Plant Magazine looks at AGNORA's culture with employee Cody Kelly Operating the 130" x 300" insulating line

AGNORA Employee Cody Kelly operating the 130″ x 300″ insulating line